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    "This is your last chance. After this, there is no turning back. You take the blue pill -- the story ends, you wake up in your bed and believe whatever you want to believe. You take the red pill -- you stay in Wonderland and I show you how deep the rabbit-hole goes." - Morpheus

    If you made it to this page you have chosen the red pill…

    The Power of Context

    First off, our designs themselves are meant to serve as context in the story of life to inspire hope, passion, purpose and belief because we believe that context is important in the storyline. In fact, in his book The Tipping Point, Malcolm Gladwell goes to great length to convey the concept that we are “exquisitely sensitive" to context and its impact is far greater than we often realize. He goes through example after example demonstrating how sometimes “the convictions of your heart and the actual contents of your thoughts are less important, in the end, in guiding your actions than the immediate context of your behavior.” Astounding, right?!

    We thought “what if we could use that knowledge to our advantage?” What if we could literally place ourselves in better context with what we wear?

    Let’s expand that thought. What if I told you to wear nothing but a potato sack tomorrow? Think that might have an affect on how you felt? What if you wore your pajamas to work? Would that have a different effect on your state of mind than if you wore a power suit?

    With that in mind, do you think it might be possible to live-out an ideal embedded within what you wear... to live your design? I don’t know about you, but I’m willing to give it a shot. It is our hope that through the power of context our products will help enhance the stories of those who resonate with them.

    Can the clothing I wear really make a difference?

    Who knows… what do we know… we just make the props… it’s up to you to figure out how the story goes ;o)

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